CUSTOMER ACQUISITION

Customer acquisition is the process of attracting new customers to your business. 

It covers the entire journey from identifying a cold contact to making it a prospect or lead and ultimately a parying customer.

In addition, the recruting process can very in time as it is dependant on your product or service. 

Attracting, converting and retaining customers are essential steps in your business strategy.

Customer acquisition efforts are critical to your company's short, medium and long-term success.

Externalising your business development tightens your overhead cost, and immediately impacts your profitability.