DATABASE OPTIMISATION

If you are using a database, it should be ready for use. 

It needs to be:

• Reliable: Existing data is verified and validated.  
• Recent: Data is updated and outdated information is replaced.  
• Complete: Missing information is added.
• Unique: The entire database was created for 1 action.

Database optimisation makes your actions more profitable. Using a qualified database increases the efficiency of contacting prospects, maximizes the performance and efficiency during the conversation itself, and finally improves your market knowledge.

All this increases the success rate of your sales team and builds solid experience for future prospecting campaigns.